Google will require advertisers who want to promote financial products and services in Australia to be licensed by ASIC.
The Plus500 campaign was created in conjunction with agency McCann Tech, the Israel based arm of McCann Worldgroup.
The light-hearted campaign is designed to take viewers into the mind of the trader, giving Pepperstone a distinctive voice in the market.
30-second spots for this year’s Super Bowl are selling at a record USD $6.5 million, up about 20% from last year.
This integrated marketing campaign will be displayed across digital, social media and print.
In its guidance, New Zealand’s FMA notes that any claims in the advertising of financial products must be substantiated.
Russia’s FAS has determined that an eToro ad disseminated via Google AdWords violates the Russian laws on advertising.
FMA has directed FX and CFD broker Rockfort Markets to remove or amend misleading advertising statements.
The FAS fine stems from Google’s dissemination of ads of the investment services of Rypex trading limited.
Russia’s FAS accuses Google of law violation due to the distribution of ads of unlicensed broker Rypex trading limited.