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FCA on crypto marketing: If firms do not improve we will act

All firms communicating financial promotions must make sure they have strong systems and controls for compliance in place.

The FCA will shortly publish a Discussion Paper that sets out proposals for regulating stablecoins for use in payments in the UK.

From 8 October, UK consumers will have much greater protection as cryptoasset firms’ marketing must be ‘clear, fair and not misleading’.

All firms marketing crypto to UK consumers, including from overseas, will soon need to comply with the new UK financial promotions regime.