Exclusive: CAPEX.com to sponsor Italian football club Juventus
FNG Exclusive… FNG has learned that yet another top-rung European football squad has landed a Retail FX broker sponsor.
This time, it is CySEC-licensed CAPEX.com, and iconic Italian football club Juventus. CAPEX.com will become Juventus’ Official Online Trading Partner.
Throughout the multi-season partnership, CAPEX.com will have use of an extensive list of rights, including VIP hospitality and official club merchandise to engage Juventus supporters and bring them closer to their club.
Commenting on the announcement, Octavian Patrascu, CEO of the group that owns CAPEX.com, said:
“We are proud to announce the partnership with the world-renowned Juventus, one of the most revered football clubs in the history of the game. As we continue to expand globally, CAPEX.com is also committed to strengthening its presence in the markets in which it already operates. The trading profession draws many parallels to the realm of sports, and we will ensure these common values are entrenched within our newfound partnership with Juventus.”
CAPEX.com is owned by Key Way Group Ltd, a Gibraltar domiciled fintech investment group. CAPEX.com holds operating licenses from the Cyprus Securities and Exchange Commission (CySEC), the Abu Dhabi Global Market Financial Services Regulatory Authority, and the Financial Sector Conduct Authority (FSCA) in South Africa.
Sports sponsorships have become an increasingly important marketing and branding tool for Retail FX brokers. Just over the past few months we have reported on such sponsorships including HotForex-Paris Saint Germain, GO Markets-Chelsea, Axi-Manchester City, XTB.com-Jose Mourinho, ICM.com-Newcastle United, Samtrade FX-Cardiff City, Plus500-Atalanta, Plus500-Legia Warsaw, Libertex-Tottenham Hotspur, easyMarkets-Real Madrid, Scope Markets-West Ham United, and Plus500-BSC Young Boys FC.