Yet another Retail FX broker is sponsoring an elite European soccer squad.
Cyprus based Retail FX and CFDs broker easyMarkets (formerly easyForex) has announced a three-year deal with iconic Spanish football team and reigning La Liga champion Real Madrid.
The agreement will see easyMarkets become Real Madrid’s “Official Online Trading Partner” for the next three years, starting from the beginning of the upcoming 2020-21 season.
Unlike some of the other recent sponsorship deals we have reported on – Samtrade FX-Cardiff City, eToro-AS Monaco, Plus500-Atalanta, Plus500-Legia Warsaw, and IC Markets-Inter Milan – this one won’t see the broker’s logo on the team’s jersey. However it gives easyMarkets the right to display the Real Madrid logo and the company’s “association” with Real Madrid on its website and marketing materials – as is already evident from a quick visit to the easyMarkets.com home page.
Ohad Golan, easyMarkets’ Chief Marketing Officer, commented on the sponsorship:
“easyMarkets was looking to partner with a great club that has instant recognizability, a rich history and a loyal, dedicated fan base. We sought to sign with a great club that has global appeal, with millions of eyes on it each match – and Real Madrid was the obvious choice. We look forward to leveraging Real Madrid’s immense popularity and global appeal strategically as we move forward.”
Emilio Butragueño, Institutional Relations Director at Real Madrid commented,
“Both, Real Madrid and easyMarkets, are leaders in their sector and share common values. We are happy to welcome them as Official Online Trading Partner beginning with the 20/21 season“.