Retail FX and CFDs broker Plus500 has added another sports sponsorship to its stable which already includes Atlético Madrid, signing a two-year deal to become the main front-of-shirt sponsor for Polish soccer league Ekstraklasa champions Legia Warsaw.
The sponsorship will cover the 2020/21 and 2021/22 seasons.
Plus500 replaces central European betting firm Fortuna as Legia Warsaw’s main sponsor.
As noted above, the agreement with Legia Warsaw is in addition to Plus500’s existing sponsorships, including the longstanding and successful partnership as the main sponsor of Spanish football club Atlético Madrid, the recently announced partnership with Swiss league champ BSC Young Boys FC, and the sponsorship of the Plus500 Brumbies rugby club in Australia.
Plus500 stated that its sponsorships of popular professional sports clubs have been highly successful to date, increasing global brand recognition, growing brand awareness in important local markets and expanding the company’s customer base in new and existing territories.
As part of the Agreement, the Plus500 logo will feature on the front of the Legia Warsaw official jersey and training shirts for both national and overseas matches and gives Plus500 access to a range of branding rights. The agreement will initially run for two years from the 2020/21 season, with an option to extend for the 2022/23 season.
Founded in 1916, Legia Warsaw FC is one of the most successful Polish football clubs in history, having won the country’s domestic league and cup competitions a record 14 and 19 times respectively. Based in Poland’s capital of Warsaw, the club will play in the qualifying rounds of the UEFA Champions League during the 2020/21 season.
David Zruia, Chief Executive Officer of Plus500, said:
“We are delighted to be partnering with Legia Warsaw, a club with a great legacy and an excellent fan base, continuing our commitment to support professional sports and adding them to our already formidable bench of high-quality sponsorship agreements with national champions across the world. Our partnership with Legia is expected to further strengthen our ability to increase our international brand recognition and grow our global customer base, as well as driving brand awareness in Poland, an important market with great potential.”
Dariusz Mioduski, Chief Executive Officer and owner of Legia Warsaw, said:
“We are thrilled to announce this partnership with Plus500, a leading international company, as our main sponsor. We are proud that Plus500 has decided to partner with us in developing its market position in Poland and the region. This is an acknowledgment of the strength of the Legia Warsaw brand, the most successful football club and recognised sports brand in Poland. Plus500 is not only a leader in its chosen markets, but it also has a great track record of supporting successful teams in professional sports, on an international basis. Our cooperation proves the unique position of our club on the global stage.”