Plus500 sure likes its soccer sponsorships. And it looks like fans of the beautiful game across Europe will be seeing a lot more of the Plus500 logo in the coming years.
Plus500 (LON:PLUS), a publicly traded, leading Retail and CFD broker, has announced that it has signed an agreement with Atalanta Bergamasca Calcio, a professional football club based in Bergamo, Lombardy, Italy, to become its sole and exclusive main sponsor for a three year period beginning September 1, 2020.
Plus500 replaces Italian chemicals producer Radici Group as Atalanta’s front-of-shirt sponsor.
The company certainly has the cash to do these kind of deals, which typically run in the millions of dollars per year for front-of-shirt sponsorships of popular top-league teams. (Exact financial terms of the Atalanta deal weren’t revealed by the parties). Plus500 recently reported a record $320 million in profit for the first six months of 2020.
Founded in 1907 and based in Bergamo, Atalanta B.C. is one of the main football teams of Italy’s top flight, finishing in the top four of Serie A three times in the last four seasons. In the UEFA Champions League, the team qualified for the 2019-2020 Final-8 tournament in Lisbon and will participate in the 2020-2021 UEFA Champions League season starting from the group stage.
This agreement is Plus500’s third sponsorship agreement this year, following the recent announcements of the Company’s partnerships with BSC Young Boys Football Club in Switzerland and Legia Warsaw in Poland. Plus500 now sponsors five major international sports teams, including the longstanding and successful partnership as the main sponsor of Spanish football club Atlético Madrid and the sponsorship of the Plus500 Brumbies rugby team in Australia.
As part of the agreement, the Plus500 logo will feature on the front of the Atalanta B.C. jersey for both national and international games and, in addition, Plus500 will have access to branding rights. The agreement will begin on September 1, 2020 and will continue for a period of three years.
Plus500 said it has derived significant returns to date through sponsorship of successful sports’ teams internationally, increasing brand recognition globally, growing brand awareness in important markets and expanding the customer base of the Company in new and existing territories. Atalanta B.C. will participate in the UEFA Champions League group stage next season making Plus500 one of the only companies to sponsor more than one club playing in the UEFA Champions League.
David Zruia, Chief Executive Officer of Plus500, said:
“We are pleased to be partnering with Atalanta B.C., a club that is full of soul and has a special place in the hearts of the people of Bergamo. Atalanta is a rising power in Italian and international football, and we look forward to supporting them as they continue to grow and progress, particularly as they enter another season in the UEFA Champions League.
“This partnership, alongside our existing sponsorship agreements, adds to the fantastic strength of our sponsorship programmes globally. It also strengthens our presence in Italy, an important market with good growth potential, and supports the international brand recognition of Plus500 and our ability to increase customer base globally.”
Luca Percassi, Chief Executive Officer of Atalanta Bergamasca Calcio, said:
“We are really happy to announce the partnership and thus welcome Plus500, a leading international company, which will be Atalanta’s main sponsor for the next three seasons. It is a great satisfaction for us to be able to collaborate with such a prestigious brand that will undoubtedly and significantly contribute to the Club’s growth. It is also a source of pride for us that Plus500, to help develop and strengthen its brand in Italy, has decided to forge this partnership with Atalanta.”