To help people to make informed decisions to invest with confidence, the FCA is introducing new screening checks for firms that approve financial adverts.
UK advertising regulation
The Financial Conduct Authority (FCA) required firms to amend or remove 8,582 promotions during 2022 – 14 times more than 2021.
The FCA has proposed new measures to clamp down on illegal, unfair or misleading financial marketing.
ASA told Clearpay Finance Ltd to ensure that its ads did not encourage people to spend more than they could afford.
The FCA has warned Buy Now Pay Later firms that their adverts must comply with the financial promotion rules.
The UK ASA investigated an AJ Bell ad under Social responsibility rules, but did not find it in breach.
The UK Treasury Committee today calls for additional Government action to combat fraud and scammers.
The new FCA rules seek to improve risk warnings on ads and ban incentives to invest, for example new joiner or refer-a-friend bonuses.
The UK Advertising Standards Authority (ASA) is investigating a number of crypto-asset ads across different media.
n Q3 of 2021, the FCA reviewed 514 financial promotions, with the regulator ordering 74 promotions to be amended or withdrawn.