Exclusive: Ella Hacer Gumus leaves OANDA, joins OvalX in Affiliate Marketing
FNG Exclusive… FNG has learned that experienced marketing and affiliates executive Ella Hacer Gumus has left OANDA, and joined OvalX (formerly ETX Capital) as Senior Affiliate Marketing Manager.
Ella Hacer Gumus joined OANDA in London to head affiliate marketing for the Retail FX and CFDs broker back in 2020 as was also exclusively reported at the time here at FNG, following the sale of GAIN Capital and its Forex.com brand, where she worked previously in a senior affiliate marketing role. Ella has also worked at Core Spreads (now Trade Nation) and GVC Group in affiliate marketing positions.
OvalX has revamped its entire marketing team since rebranding from ETX Capital earlier this year, beginning with CMO Claudio Bedino who joined in the company’s purchase of Italy based banking and savings app Oval Money. OvalX also added former Amazon executive Elena Giardino as Marketing Project Manager, and former IG Group marketing executive Lawrence Jones to head Digital Acquisition. In September Luca Merolla took over as CEO of Oval Money / OvalX.