Exclusive: Lawrence Jones joins OvalX to head Digital Acquisition
FNG Exclusive… FNG has learned that experienced marketing executive Lawrence Jones has made a return to the FX and CFD brokerage industry, joining OvalX (formerly ETX Capital) as the company’s new Head of Digital Acquisition.
Lawrence Jones spent six years in senior marketing positions at IG Group between 2015-2020, ending his tenure there as Global Head of Display overseeing IG’s advertising campaigns in several key markets worldwide. Following a brief stint at Pepperstone, he joined online gaming giant Betfair last year as Head of Digital Media, where he worked until now moving (back) to the online financial trading sector, with OvalX.
Since being acquired by Swiss fintech investor Guru Capital SA in late 2020 when the company was known as ETX Capital, and then rebranding as OvalX, OvalX has rebuilt its marketing team beginning with CMO Claudio Bedino (who joined in the company’s purchase of Italy based banking and savings app Oval Money). The company also recently added former Amazon executive Elena Giardino as Marketing Project Manager.