Nasdaq (NASDAQ:NDAQ) today announced the reopening of the second floor of its iconic MarketSite at 151 W. 42nd Street in Times Square.

The new space includes a state-of-the-art broadcast and production studio that will be home to CNBC’s “Fast Money,” a dedicated IPO Center for first trade celebrations, and a new gallery space commemorating the historic moments and innovation of Nasdaq listed companies, many of which are Nasdaq-100® companies.

“Since its inception, the Nasdaq MarketSite has served as a global hub of innovation – a place where high-performing companies come to celebrate their achievements and share their success stories with the world,” said Nelson Griggs, President of Capital Access Platforms, Nasdaq. “Our investment in MarketSite represents our commitment to our core mission: to serve as the trusted fabric of the financial system. We want to elevate every moment of the client experience, whether it’s an IPO, bell ceremony, analyst day, or client reception, and our newly renovated MarketSite will ensure that our clients are walking away feeling inspired.”

As a part of the investment in MarketSite, Nasdaq has created a brand-new IPO and Market Intelligence Center to create more visibility for first-trade celebrations. Year to date, Nasdaq welcomed 87 IPOs, representing an 87%-win rate for eligible IPOs, further cementing its position as the top destination for companies looking to join the public markets.

The newly updated second floor of the MarketSite will be home to a state-of-the-art broadcast studio boasting over 700 square feet of digital signage, six new ultra-high-definition cameras on the production floor, and two cinema cameras on tracks with robotic descending arms. With access to cutting-edge production equipment and a high bandwidth cloud distribution pipeline, Nasdaq will be able to produce more dynamic live broadcasts for network shows and media partners.

The renovated MarketSite includes a new gallery space in Times Square that celebrates and honors Nasdaq-listed companies whose iconic brands, products, and innovations continue to disrupt industries, solve the world’s most pressing challenges, and power opportunity across the globe. The gallery is curated with physical artifacts and digital displays that represent some of the notable companies listed at Nasdaq.

The MarketSite reopening coincides with the launch of Nasdaq’s new brand campaign, Question Today, an evolution of the company’s longstanding brand platform Rewrite Tomorrow, and reflects Nasdaq’s transformation into a global financial technology company.