Social trading focused Retail FX and CFDs broker eToro has announced it is Rugby Australia’s Presenting Partner for the 2020 Tri Nations. The eToro Tri Nations replaces the annual Rugby Championship following the recent withdrawal of South Africa.

The 2020 eToro Tri Nations kicks off this Saturday 31 October at ANZ Stadium in Sydney.

This certainly isn’t eToro’s first foray into sports sponsorship and marketing. We reported exclusively back in August that eToro had inked a deal to become the sleeve sponsor of AS Monaco, which plays in France’s Ligue 1. Overall eToro boasts an extensive global sponsorship portfolio including six English Premier League clubs and six Bundesliga clubs in Germany, as well as top ten ranked tennis player Gael Monfils.

This move seems to indicate a planned increased presence for eToro in the greater Australasia region. The broker has regulated operations in Cyprus, the UK, and Australia. The Australia online trading sector recently came into focus as regulator ASIC announced plans to introduce CFD leverage cuts and other restrictive conditions, to come into effect in March 2021.

eToro claims to have over fifteen million registered users globally and enables people to invest in the assets they want, from stocks, commodities and currencies. The platform not only allows traders to choose what you invest in, but also how they invest. Traders can trade themselves, copy another investor, or invest in a portfolio.

Robert Francis, Australian Managing Director at eToro said:

“This partnership with the Wallabies is an important continuation of our commitment to the Australian market, where we have seen huge growth, since launching commission-free stocks this year. As a global investment platform, we believe sponsorships are a powerful tool that help build and reinforce eToro as a world class brand.

“We’ll be using the partnership to help bring fans closer to the action and make global financial markets more accessible for more Australians.”

The eToro logo will feature on all official branding for the upcoming Tri Nations Series as well as back right of shorts on the Wallaby kit.

Rugby Australia interim Chief Executive, Rob Clarke said:

“We’re incredibly appreciative of eToro committing to be the presenting partner for the 2020 Tri Nations and we are looking forward to developing a long-term partnership.“eToro’s user base has grown exponentially this year and we’re delighted to partner with them as they expand throughout Australia.

“We’re all very excited for the eToro Tri Nations to kick-off this Saturday night at ANZ Stadium in Sydney with the Wallabies facing off against New Zealand in the first of six back-to-back blockbusters across Brisbane, Sydney and Newcastle.”

Sports sponsorships have become an increasingly important marketing and branding tool for Retail FX brokers. Just over the past few months we have reported on such sponsorships including GO Markets-Chelsea, Axi-Manchester City, XTB.com-Jose Mourinho, ICM.com-Newcastle United, Samtrade FX-Cardiff City, Plus500-Atalanta, Plus500-Legia Warsaw, Libertex-Tottenham Hotspur, easyMarkets-Real Madrid, Scope Markets-West Ham United, and Plus500-BSC Young Boys FC.