XTB extends sports sponsorships with FC Porto sleeve deal
Poland based CFDs broker XTB (WSE:XTB) has continued a series of recently signed sports sponsorships agreements, inking a multi-year deal with Portuguese football club FC Porto. The XTB brand will be featured on the sleeve of the FC Porto men’s first-team shirts in domestic competitions starting from 2026-2027 season.
XTB had earlier this year signed a multi-year sponsorship of SSC Napoli, soon after signing on a partnership with the Fédération Internationale de Basketball (or FIBA).
By partnering with FC Porto, an iconic Portuguese football club with national and international reach, XTB said it aims to make investing more accessible to a wider audience. This agreement underscores FC Porto’s growing appeal to innovative brands and confirms the club’s ability to secure strategic partnerships with leaders in their respective sectors.
Through this new collaboration, the XTB brand will be displayed from the start of the 2026-2027 season on the sleeve of the men’s first-team shirts in domestic competitions, benefiting from the exposure offered by one of European football’s most prominent clubs to millions of fans.
Omar Arnaout, CEO of XTB said,
“This partnership allows us to significantly boost our visibility in key European markets while deepening our connection with football fans. Our collaboration goes far beyond branding; we are committed to championing financial education and empowerment for a global fanbase, inspiring a meaningful shift in how supporters engage with personal finance by equipping them with the knowledge, trust, and confidence to make their money work.”
This global vision is further amplified by a targeted regional approach, emphasizing the specific growth and investment potential across the Middle East and North Africa.
Achraf Drid, Managing Director at XTB MENA said,
“Partnering with a club like FC Porto is a signal of our commitment to performance and international market access. This collaboration is about more than sports; it bridges the gap between our trading platform mission and the global standard of performance that our investors demand. We are excited to leverage this partnership to further establish XTB as the premier financial partner for those in the region who value both reliability and forward-thinking innovation.”
Thanks to this partnership, XTB will boost its brand’s visibility through a wide range of promotional assets, including pitch-side LED screens and stand-mounted LED displays, external videowalls, and visibility in the press room at Estádio do Dragão. Two brands have also committed to creating impactful and engaging digital communications and player content.
André Villas-Boas, President of FC Porto said,
“We are very pleased to welcome XTB to FC Porto. This three-year agreement brings our Club together with an ambitious and internationally recognised organisation. The partnership will allow us to create relevant experiences for our Members and supporters, strengthen FC Porto’s international reach and generate lasting value for the Club. As a Club of Members, we have a responsibility to choose partners who understand our identity, respect our history and share our ambition for the future. FC Porto and XTB are united by a culture of performance, innovation, excellence and a desire to win. The arrival of XTB is another clear sign of the strength, credibility and international standing of FC Porto, and we hope that these three years will mark the beginning of a successful and long-standing partnership.”
Driven by a commitment to making investing accessible to everyone who wants to put their money to work effectively, XTB will hold a broad array of activations and digital communication rights.
About XTB
We empower people worldwide to make their money work smarter and safer. The XTB investing app helps close to 3 million people achieve their financial goals. With XTB, customers can invest in stocks and ETFs, create personalized investment plans, trade CFDs and options. In selected European markets, they can put their money to work with local tax-advantaged products and retirement accounts, earn interest on uninvested funds and manage online and in-store payments, along with ATM withdrawals in multiple currencies using the XTB card.
XTB investing app is a top destination for investing, market analysis and education. We offer an extensive library of educational materials, videos, webinars and courses to help our customers become better investors, irrespective of their trading experience. Our customer service team provides support in 20 languages and is available 24/5 via email, chat or phone.
With 17 offices across the globe, XTB is a trusted employer for over 1,400 people – with more than 40% focused on continuously innovating proprietary investment technology.
Founded in 2004 in Poland, XTB is a technology-driven company regulated by multiple authorities worldwide. XTB has been listed on the Warsaw Stock Exchange since 2016.
