XTB signs multi-year sponsorship of SSC Napoli
Poland based Retail FX and CFDs broker XTB SA (WSE:XTB) has signed its second significant sports sponsorship deal this month. After inking a deal with FIBA basketball, XTB has announced a new sponsorship of legendary Italian football club SSC Napoli. As the Global Trading Partner of SSC Napoli for the 2025/2026 and 2026/2027 seasons, XTB will be present across Napoli’s digital platforms, matchday experiences, and dynamic events and activations.
While many football fans are eager to invest, they often struggle to find a reliable education. This partnership empowers XTB to advance its mission of building an investment mindset thanks to hands-on financial education. To celebrate the new partnership, XTB is offering a free share to new clients in Italy, including Napoli fans.
Omar Arnaout, CEO at XTB, commented,
“This partnership is all about nurturing investors’ mindset among Napoli’s global fan community. It’s not just about getting our name out there; it’s about inspiring people to think differently about their finances. We aim to support them in making informed decisions and developing trust in their ability to put their money to work.”
Along with educational activities, XTB will offer exclusive experiences and events to reward engagement and build a strong community among its clients.
Tommaso Bianchini, General Manager – Business Area, at SSC Napoli said,
“We are pleased to welcome XTB as Global Trading Partner of SSC Napoli. This partnership fits naturally into the Club’s international growth strategy and will allow us to create new opportunities for engagement through digital activations, matchday experiences and exclusive initiatives for our fans worldwide. We are proud to work with a trading platform that shares our ambition to connect with audiences in an innovative and global way.”
About XTB
We empower people worldwide to make their money work smarter and safer. The XTB investing app helps over 2.1 million people achieve their financial goals. With XTB, customers can invest in stocks and ETFs, create personalized investment plans, and trade CFDs on indices, currencies, commodities, and cryptocurrencies. In selected European markets, they can put their money to work with local tax-advantaged products (ISA in the UK and PEA in France) and retirement accounts (IKE and IKZE in Poland), earn interest on uninvested funds and manage online and in-store payments, along with ATM withdrawals in multiple currencies using the eWallet.
XTB investing app is a top destination for investing, market analysis and education. We offer an extensive library of educational materials, videos, webinars and courses to help our customers become better investors, irrespective of their trading experience. Our customer service team provides support in 20 languages and is available 24/5 via email, chat or phone.
With 17 offices across the globe, XTB is a trusted employer for over 1,400 people – with more than 40% focused on continuously innovating proprietary investment technology. Founded in 2004 in Poland, XTB is a technology-driven company regulated by multiple authorities worldwide, including the Polish Financial Supervisory Authority, the Cyprus Securities and Exchange Commission and the Financial Conduct Authority. XTB has been listed on the Warsaw Stock Exchange since 2016.
About SSC Napoli
S.S.C. Napoli S.p.A., commonly known as Napoli, is one of the most beloved and widely supported football clubs in Italy. Market research consistently ranks the club among the top four in terms of fan base size and passion. With a legacy approaching 100 years (the club’s centenary will be celebrated on August 1, 2026), Napoli’s honours include 4 Serie A titles, 6 Coppa Italia titles, 1 UEFA Cup and 3 Italian Super Cups, the most recent won in December 2025. Napoli are the reigning Serie A champions after winning the 2024/25 season.
Since the arrival of President Aurelio De Laurentiis in 2004, SSC Napoli has transformed into a modern and ambitious organization. After returning to Serie A in 2007, the club progressively reestablished itself among Italy’s top teams, qualifying for European competitions in 14 consecutive seasons. Under De Laurentiis’ leadership, Napoli has claimed 2 Scudetti, 3 Coppa Italia titles and 2 Italian Super Cups, reaffirming its place among the elite of Italian football.
Looking ahead, the club is expanding its international footprint, aiming to reach a global audience that reflects its stature and cultural influence. SSC Napoli is evolving into a diversified entertainment brand, creating new experiences and initiatives for fans and partners beyond the pitch. The club is developing its brand around two guiding statements: “Proud to Be Napoli” and “From Napoli to the World”. This strategy aligns the club’s sporting growth with the cultural renaissance of the city, which in recent years has experienced a remarkable rise in tourism, becoming one of the most sought-after destinations in Europe.
From a corporate perspective, Napoli’s mission is to strengthen its global partnerships and enhance brand equity by boosting international recognition, cultivating fan loyalty, and asserting a unique brand identity in the global sports landscape.
