INFINOX unveils 24/7 omnichannel support for traders
Global trading provider INFINOX has announced that it is launching a 24/7 instant support function, that gives traders real-time access to help and information, whenever and wherever they want it.
Whether they invest through INFINOX’s online trading platform or its popular IX Social app, both existing and prospective users can now live chat instantly with the brand via their preferred messaging service – including WhatsApp, Facebook Messenger, Line and Telegram.
The service, which is powered by the omnichannel technology provider Conv.rs, works across multiple devices, meaning clients can use it on the go and at a time that suits them. Conversations are stored securely for compliance and continuity reasons – meaning users can continue a chat whenever they want without having to start from scratch.
Available 24 hours a day, seven days a week, the service enables users to get instant answers to their queries and talk to an agent if they wish. Because it works through encrypted messaging services, chats are secure and can be carried out both while the customer is logged in and trading, or when they’re on the move.
The launch of the service comes after INFINOX enjoyed strong growth in 2021, ramping up both its user experience and its behind-the-scenes trading infrastructure.
INFINOX’s global client numbers more than doubled (up by 117%) during 2021, with the brand’s IX Social app proving especially popular.
The mobile app, which launched worldwide in 2020, has proved a huge hit with Millennial and Generation Z investors, who between them account for 82% of users. Total trading volumes on IX Social in the second half of 2021 were up by 27% on the first six months of the year, with quarter-on-quarter growth hitting 85% in the final three months of the year.
The app, which is powered by MetaQuotes, the team behind the industry-leading MT4 and MT5 software, puts the world’s financial markets at users’ fingertips while also enabling them to share their knowledge – and the fun – of real-time trading with an international community of investors.
The app has a live leaderboard showing the most successful traders, and users can opt to ‘auto-copy’ the trades of a user they admire.
Anthony Stubbs, Senior Executive of INFINOX, said:
“Ever since we launched in 2009, INFINOX has built its brand on integrity and trust – and providing first-class customer service is central to that. We pride ourselves on making ourselves available whenever and wherever our clients need us, and our new omnichannel chat capability makes it easier than ever for them to engage with us 24/7.
“Technology is an important part of our growth story too. We’re constantly looking for innovative ways to bring the excitement and power of real-time trading to a new generation of investors. Our IX Social app makes trading a social experience – giving traders, whether they’re seasoned pros or just starting out – access to the world’s markets as well as the fun of being part of an investment community.
“INFINOX is an international business with a presence in 15 countries, but we retain the agility and entrepreneurialism that got us here in the first place. Our drive to constantly improve the trading experience, both through technology and with better customer service, has turned us into one of the world’s fastest growing trading providers.”
INFINOX Capital is a global, online trading provider with a presence in 15 countries. Founded in 2009, for nearly 12 years it has put world-class trading power into investors’ hands. Every day it enables thousands of clients across Europe, Asia and beyond to trade a full range of asset classes, from forex to equities and commodities. Its business is built on integrity and trust, and it offers customers access to a range of market intelligence tools as well as dynamic products, competitive trading parameters and premium, one-on-one customer service.
Conv.rs was established in 2018 and is used by more than 25 financial intermediaries including leading FX/CFD brokers and digital banking solutions. The technology integrates messaging apps such as WhatsApp, Telegram, Messenger, LINE together with SMS and website chat in an API-driven omnichannel platform, streamlining the company and customer conversations. Founded by two financial industry veterans, Conv.rs is now the leading partner for financial intermediaries looking to engage their clients in conversational experiences, from opening demo accounts, chatting with business agents or receiving personalised curated content.