TradeStation Group, Inc today announced the launch of TradeStation Europe B.V., a fully licensed MiFID Investment Firm in the European Union.

TradeStation Europe is regulated by the Dutch Authority for the Financial Markets (AFM) in the Netherlands, to operate as an investment services firm in Europe.

TradeStation Europe marks a significant step in TradeStation’s strategy to bring advanced analytics and trading tools, concierge services and investment solutions to a broader global audience.

Headquartered in Amsterdam, TradeStation Europe is available in the 30 countries in the European Economic Area. The launch enables European investors, both retail and institutional, to access the same comprehensive product suite and trading infrastructure that TradeStation’s subsidiary, TradeStation Securities, Inc., has offered in the U.S. for decades.

“Traders around the world have long had to chain together disparate services just to reach U.S. markets — and that complexity is a barrier we set out to eliminate,” said John Bartleman, President and CEO of TradeStation Group, Inc. “As markets grow increasingly global, investors expect seamless access to opportunities, no matter where they are. TradeStation Europe is a key step in building that global trading ecosystem: bringing together advanced technology, deep liquidity, and local regulatory strength to help empower traders everywhere.”

“Launching TradeStation Europe simultaneously expands our footprint and establishes a long-term presence in a market where demand for sophisticated trading continues to grow,” said Peter Comstock, President of TradeStation Europe. “We’re combining more than four decades of TradeStation’s infrastructure with local expertise, support, and regulatory oversight to deliver a seamless experience for both active traders and institutional clients across the region.”