Exclusive: IC Markets-Inter Milan sleeve sponsorship to total €14.3 Mln
FNG Exclusive… FNG has learned from sources in Italy more details of the not-yet-announced sponsorship deal between Australia retail FX broker IC Markets, and Italian Serie A team Inter Milan.
As was exclusively reported by FNG at the beginning of July, IC Markets is set to become the first “sleeve sponsor” of Inter, with the IC logo to be present on the left sleeve of Inter home and away uniforms, beginning next season.
Sources in Italy who have seen internal Inter documents are reporting that the deal will be a three-year sponsorship starting in the 2020-21 season, with IC Markets paying €4.5 million in year one, €4.8 million in year two, and €5.0 million – totaling €14.3 million. There may be additional bonus payments to be made to Inter depending upon team results over the course of the sponsorship.
Italian sports business site Calcio e Finanza is reporting that this deal as reported would be the biggest sleeve sponsorship to date among Serie A teams. Only a handful of other teams have signed sleeve deals, including Atalanta, Bologna, Fiorentina, Spal and Turin. Inter crosstown rival AC Milan is apparently actively shopping for one, after recently renewing its front-of-shirt sponsorship deal with Emirates.
As we reported in July, Inter is in the process of making major changes to its sponsorship ranks. The team is ending a near 25-year relationship with Italian tire manufacturer Pirelli which has been Inter’s front-of-shirt sponsor since the 1995-96 season. After failing to increase the size and scope of its current deal with Pirelli which ends after next season, Inter has apparently been looking eastward and is negotiating a new long-term front-of-shirt sponsorship with a number of Asia-based companies. Depending of whom is to be believed, the candidates for Inter front-of-shirt include Chinese real estate giant Evergrande, and Korean mobile phone and telecoms firm Samsung.
Inter’s current deal with Pirelli is for about €12 million a year, while the club is apparently now looking to more than double that in a deal which could go for €25-30 million a year according to various reports. Inter arch rival Juventus brings in a reported €42 million a year from its sponsorship deal with auto manufacturer Jeep. The AC Milan-Emirates deal is reportedly being done at a reduced rate of about €10 million a year.