CFI becomes front-of-shirt sponsor of Sheffield United
CFI Financial Group and Sheffield United have announce a significant commercial partnership for the upcoming Premier League 23/24 season.
The Dubai-headquartered global multi-asset broker, CFI Financial Group, has agreed to an initial one-year term Premier League principal partnership with the Blades to become the club’s front-of-shirt sponsor.
The agreement recognizes Sheffield United’s place at the highest level of the English game, which has a global audience of over three billion through television, online, and social media. Established 25 years ago, CFI Financial Group has developed into an award-winning global online trading provider with regulated entities in London, Larnaca, Beirut, Amman, Dubai, Cairo, and other regions.
CFI offers highly competitive trading conditions with spreads from zero pips, commissions as low as zero on major pairs, fast execution, and no minimum deposit to trade thousands of financial instruments across Stocks, Forex, Commodities, Indices, ETFs, and other asset classes. In addition, the Group is renowned for its excellent client support, daily technical reports, free webinars, and dedicated account managers, ensuring a best-in-class trading experience for clients in over 100+ countries.
Sheffield United’s Head of Commercial, Paul Reeves, said:
“We have worked extremely hard to get CFI on board as we begin our journey back in the Premier League. Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership.”
Hisham Mansour (pictured at right), Co-founder and Managing Director of CFI Financial Group, also expressed the sponsorship’s significance from a strategic perspective:
“We are honored to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace. We are proud to be the Principal Partner and Official Financial Trading Partner and hope this collaboration will be mutually beneficial.” Mansour commented.”
The Blades will proudly wear the CFI brand on their shirts for the final pre-season fixture tomorrow when they take on German Bundesliga opposition VfB Stuttgart. Replica home shirts will be available to purchase in-store from Friday, 11th August 2023, and online from Monday, 14th August 2023.
As both brands join forces, they celebrate their shared values, rich histories, and diverse cultural backgrounds, all while setting their sights on global success. As the birthplace of football, Sheffield United has left an indelible mark on the beautiful game, with a legacy spanning over a century, capturing the hearts of fans worldwide. Meanwhile, founded in 1998, CFI Financial Group has experienced remarkable growth, transforming from its origins in Lebanon into an award-winning global trading provider with a leading presence in the MENA region and beyond. Together, the fusion of their cultural backgrounds and shared ambition is set to drive CFI and Sheffield United to new heights in achieving global success.
About CFI
CFI Financial Group is an award-winning trading provider with 25+ years of experience operating through different entities worldwide, including London, Larnaca, Beirut, Amman, Dubai, Cairo, Port Louis, and others. CFI offers highly competitive trading conditions with spreads from zero pips, zero commissions, fast execution, and no minimum deposit across 19+ global markets, including stocks, forex, commodities, indices, ETFs & other financial products. CFI is proud to have established global partnerships, including the football legend Pep Guardiola, as its global brand ambassador. The Group has also recently launched several exciting educational and empowering projects, including the CFI Trading App and its in-house podcast, Success Stories, with Mustafa Al Agha. CFI is also renowned for its 24/7 client support, daily technical reports, free webinars, and dedicated account managers, ensuring a best-in-class trading experience for its trading clients spread over 100+ countries.
About Sheffield United
Founded in 1889, Sheffield United Football Club holds a prestigious place in the history of English football. Based in Sheffield, South Yorkshire, the club is affectionately known as “The Blades” due to its historic connection to the city’s steel industry. Sheffield United boasts a rich heritage of success, including four FA Cup wins and numerous other domestic cup triumphs. With a strong and loyal fan base, the club has consistently demonstrated its resilience and determination to compete at the highest level of the sport. After regaining promotion to the Premier League, Sheffield United has embraced the opportunity to showcase its footballing prowess to a global audience of over three billion.