Electronic trading major Interactive Brokers Group, Inc. (NASDAQ:IBKR) today unveiled an innovative sustainable investing tool called Impact Dashboard. It is designed to help clients evaluate and invest in companies that align with their values.

The dashboard aims to set a new standard for tools that can be used for sustainable, socially responsible, and values-based investing. The launch comes as interest in Environmental, Social and Governance (ESG) investing is rapidly increasing.

The Impact Dashboard allows investors to select their personal investment criteria from 13 impact values and principles including Clean Air, Pure Water, Ocean Life, Land Health, Consumer Safety, Ethical Leadership, Gender Equality, Racial Equality, LGBTQ Inclusion, Company Transparency, Sustainable Product Lifecycle, Mindful Business Models and Fair Labor & Thriving Communities.

Clients can also exclude investments based on 10 categories: animal testing, business ethics controversies, corporate political spending and lobbying, energy-intensive, fossil fuels, greenhouse emissions, hazardous waste, high water usage, tobacco, alcohol and gambling and weapons and gun manufacturers.

The Impact Dashboard is currently available in Beta on the professional-grade Trader Workstation, easy-to-use Client Portal and IBKR Mobile app.

The new Impact Dashboard underlines Interactive Brokers’ leadership role in the realm of sustainable investing. In 2018, the company rolled out Refinitiv Environmental, Social and Corporate Governance metrics to help clients make investment decisions based on ESG ratings. This year, the company added Truvalue Labs™ scores based on the Sustainability Accounting Standards Board (SASB) framework. The ratings functionality has been expanded to help people identify companies engaging in controversial business practices that do not align with their values.

The company’s robo advisor, Interactive Advisors launched Socially Responsible Investment portfolios in 2019 and now offers 18 ready-made portfolios. Interactive Advisors also lets clients select from exclusion groups to avoid companies that do not align with their values and micro-customize their portfolios with single stock exclusions.