Online trading and banking technology startup United Fintech has announced that George Govier has been appointed as Sales Executive. United Fintech is the firm launched by former CFH Group founder and CEO Christian Frahm in November 2020, to enable banks and financial institutions to accelerate access to innovative digital technology from a wide range of fintechs specialising in capital markets.

George Govier joins United Fintech following five years at Goldman Sachs where he worked in Prime Brokerage, within the Global Markets Division, helping European hedge fund clients to launch new funds with the bank.

Based in London, George Govier will have a European remit, with a focus on sales of all products from within United Fintech’s portfolio of fintech firms – which currently includes NetDania and TTMzero. He will report directly in to Joshua Green, Senior Sales Manager UK & Ireland, who joined United Fintech from Bloomberg in February 2021.

Tom Robinson, Partner and Head of Sales at United Fintech said,

“George is a fantastic addition to our team and another high calibre hire. He brings a wealth of relevant experience to United Fintech in terms of relationship management and has a proven track record in understanding clients’ needs and cross selling relevant solutions.

“Our team is growing rapidly and between us we have an impressive network of contacts in banks and financial institutions globally and an in-depth understanding of how best to help them to digitize their operations with innovative, cost-saving capital markets products.

“George’s appointment comes a week after announcing the appointment of Senior Sales Consultant, Juerg Schudel who has over 30 years’ experience of selling financial technology to financial institutions in Switzerland, German and Austria. This takes our sales team in Europe to four, with more hires in the pipeline.”

George Govier added,

“I am very excited to have the opportunity to join such an impressive team at United Fintech.  I have seen first-hand the current focus and challenges within investment banks and hedge funds on digitizing their operations. United Fintech, with its growing portfolio of innovative capital markets solutions, is ideally positioned to provide them with the help and products they need in order to transition to a digital world.”

United Fintech has said that it plans to acquire and scale a range of pioneering small to medium-sized engineering-led fintech companies, all with a proven capital markets product; and to partner with banks and financial institutions to help them to access and onboard these innovative digital technologies.

The firm plans a series of strategic acquisitions to enhance all aspects of banks and financial institutions’ operations, and will work in partnership with the founders of each acquired fintech to optimise their businesses. United Fintech’s portfolio will include an extensive range of products from trading platforms, liquidity management and regulatory reporting tools through to AI and machine learning applications, Big Data tools, institutional Blockchain, Bots and Virtual Assistants.

United Fintech is headquartered in London, with a global sales network and regional offices in London, New York, Dubai, Singapore and China. Its team consists of world-class experts in each aspect of building, growing and scaling capital markets businesses.