Global financial markets software firm Genesis has announced the appointment of sales and product strategist, Martin Sreba as Global Head of Strategic Accounts.

In this new role, Mr Sreba will be responsible for the firm’s global strategic accounts. He will work in partnership with clients to identify digitisation priorities, and by accelerating adoption of Genesis Low-Code Application Platform he will empower firms to build scalable, secure and resilient solutions at a fraction of the normal software development time.

In addition, Mr Sreba will support Genesis in further extending its footprint in the investment management space to meet the increasing demand for technology.

The appointment comes at a pivotal time for Genesis, having trebled growth in 2020 and recently announcing a strategic investment from Citi to leverage Genesis’ Low-Code Application Platform (LCAP) to drive key innovation priorities.

Mr Sreba has vast experience as a product strategist and in growing businesses. He is a highly respected leader in the financial software and services industry known for the global expansion of SS&C Advent. During his 18 year tenure he rose to Global Head of Product Strategy and Sales, responsible for business growth and product direction for various portfolio management solutions, including Geneva, an investment management system.

Stephen Murphy, Chief Executive Officer of Genesis, said:

“I am delighted to welcome Martin to the team. His pedigree as an industry trailblazer, launching and successfully growing products will be invaluable as we support the digitisation imperatives of our global strategic clients. This year alone we have trebled growth which makes the timing of Martin’s appointment ideal as we scale further to meet industry demand for our technology.”

Martin Sreba, Global Head of Strategic Accounts, commented:

“I am incredibly excited to join Genesis, such an innovative and forward-looking firm, long overdue in the financial technology space. The timing of bringing to market a platform as-a-service offering to the industry could not be more ideal, as many financial institutions still struggle with antiquated legacy applications, outdated internal workflows and the incurred technical debt of their third party vendors. I am looking forward to heading our Global Strategic Accounts, focusing on expanding and nurturing our key partnerships as well as looking into the future for new opportunities.”