Exclusive: ATFX hires ADSS sales head Khaldoun Sharaiha as CEO MENA
FNG Exclusive… FNG has learned that Retail FX and CFDs broker ATFX has hired Dubai based executive Khaldoun Sharaiha as its new CEO MENA, in a bid to expand in the region.
Khaldoun Sharaiha joins ATFX from UAE based broker ADSS, where he spent the past two years as Global Head of Sales. He joined ADSS in 2020 after serving as CEO of Equiti Jordan. He had also previously worked for Switzerland based broker Dukascopy as its Head of Middle East & North Africa.
ATFX is controlled by Chinese entrepreneur Hiu Keung (Joe) Li. The group has licensed subsidiaries in the UK (FCA), Cyprus (CySEC), and offshore in Mauritius. ATFX has been shifting its retail focus toward Far East and the Middle East, after ceasing to offer services to retail clients from its ATFX UK operation.