Equals Group launches new FairFX B2C ‘Linked Cards’ products
Equals Group plc (LON:EQLS), the technology-led international payments group focused on the SME marketplace, today announces the launch of its new FairFX B2C ‘Linked Cards’ products. This new functionality widens the use-case of the FairFX B2C offering to cover ‘friends and family’ wallet options and to compete head on with ‘pocket-money’ cards.
Linked Cards represent another step away from the Group’s origins as a travel money business and the capabilities were a planned part of the Group’s technological roadmap for 2021. The development utilises functionality from Equals’ B2B applications to widen the features of its B2C products, highlighting the benefits of the unified platform the Group has established.
The Linked Card features allows a FairFX customer to share money with relatives or friends for use both in the UK and overseas. The FairFX card holder can opt either to use a shared-balance Linked Card (where the secondary cards can access funds of the primary) or a separate balance Linked Card (where funds have to be transferred from the primary to the secondaries).
This functionality, combined with the Group’s Rewards program, where customers can earn cash-back at many retailers, means that the FairFX B2C card program is now satisfying broader user requirements than simply a travel-money product.
Ian Strafford Taylor, CEO of Equals, said:
“The Linked Card features we have added to the B2C card product significantly widen the use-cases, accommodating our customers’ needs in this era of travel difficulties. The multi-currency nature of the cards also means that if a customer has bought currency for an overseas trip that has been cancelled, it is easy to switch it back into Sterling and then use these funds on a wider basis.