Optimove acquires gamification marketing provider Adact
Optimove is establishing a development center in Tallinn, Estonia, where Adact founder Kalev Kärpuk will lead its gamified solutions division.
Optimove is establishing a development center in Tallinn, Estonia, where Adact founder Kalev Kärpuk will lead its gamified solutions division.
The partnership with Optimove enables GTCFX to employ a marketing strategy that starts with the customer instead of a service or product.
The current $75 million round led by Summit Partners will be used in part to buy out the company’s earlier investors.