Poland based CFDs broker XTB (WSE:XTB) has continued expanding its sports sponsorship portfolio, signing a multi-year agreement (through 2029) as back-of-shirt sponsor for Ligue 1 squad Olympique Lyonnais.

The new agreement comes just days after XTB was unveiled as sleeve sponsor for FC Porto.

Through this new collaboration, the XTB brand will be displayed from the start of the 2026-2027 season on the lower back of the Olympique Lyonnais players’ shirts, benefiting from the exposure offered by one of French football’s most prominent clubs to millions of TV viewers and Olympique Lyonnais fans worldwide.

Already established in numerous countries for over twenty years, XTB will boost its visibility through a wide range of promotional assets across all the club’s digital channels, as well as on the dynamic LED display at Groupama Stadium.

Driven by a desire for openness and a commitment to making investing accessible to everyone, XTB will leverage a broad array of activations to promote its investment app and technological solutions to the club’s vast community of supporters and football fans alike.

Thibaut Chatelard, Senior Vice President of Revenue and Marketing at Olympique Lyonnais said,

“We are delighted to welcome XTB as a Major Partner of Olympique Lyonnais. This collaboration brings together two brands recognized for their ambition, their capacity for innovation, and their desire to expand internationally. XTB’s decision to commit to us for the next three seasons illustrates the strength of OL’s brand platform and the power of our fan community. We look forward to building value-creating activations together for both XTB and our fans.”

Szymon Szymański, Chief Growth Officer at XTB said,

“Our partnership with Olympique Lyonnais goes far beyond a logo on the jersey. Together we are championing financial education for a truly global fanbase to inspire a meaningful shift in how supporters engage with personal finance. We aim to equip them with knowledge, trust, and confidence to make their money work.”

About XTB

We empower people worldwide to make their money work smarter and safer. The XTB investing app helps close to 3 million people achieve their financial goals. With XTB, customers can invest in stocks and ETFs, create personalized investment plans, trade CFDs and options. In selected European markets, they can put their money to work with local tax-advantaged products and retirement accounts, earn interest on uninvested funds and manage online and in-store payments, along with ATM withdrawals in multiple currencies using the XTB card.

XTB investing app is a top destination for investing, market analysis and education. We offer an extensive library of educational materials, videos, webinars and courses to help our customers become better investors, irrespective of their trading experience. Our customer service team provides support in 20 languages and is available 24/5 via email, chat or phone.

With 17 offices across the globe, XTB is a trusted employer for over 1,400 people – with more than 40% focused on continuously innovating proprietary investment technology.

Founded in 2004 in Poland, XTB is a technology-driven company regulated by multiple authorities worldwide. XTB has been listed on the Warsaw Stock Exchange since 2016.