Leading Australia based online broker Vantage FX has announced that it has rebranded as Vantage. The move emphasizes the breadth of Vantage’s platform which offers CFDs on Forex, Indices, Shares, Commodities, and Cryptocurrencies – signaling the multi-asset offerings of the platform beyond Forex.

The company said that the rebrand is a key component of Vantage’s ongoing global expansion strategy to deliver unparalleled experience on multi-asset products and provide the tools for both established and emerging markets to ensure better execution on trades.

In order to facilitate this, Vantage has invested in significant upgrades to its technology including improvements to its app such as enhanced interface, access to daily market analysis and localised payment solutions particularly beneficial to users in emerging markets.

The rebrand comes at a time when the trading landscape is seeing a monumental shift worldwide. Following the pandemic, thousands of young and ambitious traders are entering the space and since 2020 Vantage has seen a 68% increase in platform users. An increasing number of these are from emerging markets which are not traditionally prioritised by the existing retail landscape, something Vantage seeks to remedy.

Marc Despallieres, Chief Strategy Officer said:

“Today’s announcement is the realisation of more than a decade of establishing a platform that puts customers at the centre of our offering. Dropping the FX from our name is an important development in demonstrating our capabilities beyond foreign exchange, but this rebrand is so much more.

“At Vantage we are passionate about offering a service that connects customers to the best tools, resources, and support regardless of trading ability and geographic location. For too long retail trading platforms have failed to prioritise localised needs, particularly in emerging markets, now we want to address those shortfalls and level the playing field for a new generation of traders.”

The rebrand announcement follows a number of global strategic hires by Vantage in recent months including APAC’s Regional Strategy Director Eoh You Loong and Global Marketing Director Geraldine Goh.

Created in 2009, Vantage is a global, multi-asset broker that empowers people to build their own success and seize the best market opportunities. Headquartered in Sydney, Australia, Vantage has built a reputation across APAC for delivering a higher standard of trading for clients of all sizes. Now, with over 1000 staff, 30 offices and an average trading volume of $200bn (US) per month, an ambitious global growth strategy will deliver a higher standard of trading to all markets, particularly those that are traditionally underserved, with less developed financial services.

Customer trust is paramount, and Vantage takes a robust approach to compliance in all the markets they operate. Clients have access to one of the most powerful and nimble platforms, allowing them to trade as efficiently and smoothly as possible across CFDs on Forex, indices, shares, commodities, and crypto currencies. Vantage is more than just a platform. It’s a human-centric service and community that seamlessly connects customers to the right tools, resources, and support at all levels – whether professional or retail – to ensure trading is both simple and fast.