Australia based Retail FX broker Vantage FX has announced the appointment of Eoh You Loong as Regional Strategy Director, as part of its continued expansion in APAC.

Eoh You Loong has 15 years of experience leading sales for brokerage firms. He joins Vantage FX from CGS-CIMB Securities in Singapore, where he was Director focusing on FX liquidity deals for both retail and institutional trades. Eoh You Loong had joined CGS-CIMB less than a year ago after spending more than 13 years at Saxo Bank, where he was Head of Sales – Greater China from 2017-2020.

At Vantage FX, Eoh You Loong will craft strategy plans to bring in new clients and revenue, and offer proposals to existing stakeholders. He will work closely with the Global Marketing Director to provide APAC region with the tools to execute better trades for both high-value and retail clients.

Eoh You Loong, Regional Strategy Director at Vantage FX, said:

“Since my time at Saxo Markets, I’ve been fascinated with how fintech firms disrupt the traditional function of banks through constant innovation. Amongst the brokerage firms, Vantage FX will set the standard for this continued evolution, and I want to help mould that future. Vantage FX’s vision, in particular, appealed to me because of its two-fold approach: a desire to deliver unparalleled experience on multi-asset products, as well as providing the tools for both established and emerging markets to ensure better execution on trades. My experience puts me at the intersection of these two goals and I’m eager to make my mark on Vantage FX’s growth.”

David Shayer, UK Chief Executive Officer at Vantage FX, said:

“Having You Loong onboard will certainly help to propel Vantage FX’s brand in APAC. We’re keen to ensure that we’re catering to the needs of each region, and You Loong’s intimate knowledge of the region will allow us to achieve this. He will be vital for driving sales, reducing customer attrition, and delivering crucial marketing strategy. Beyond this, our wider sales team will benefit greatly from his undeniable leadership qualities – we’re really excited to have You Loong join us on this journey.”