FNG Exclusive… FNG has learned that leading Australia based Retail FX and CFDs broker IC Markets has inked a deal to sponsor six leading Bundesliga clubs, as part of a major move into European football.

The transactions were brokered by France based sports marketing agency Sportfive.

The agreement will see IC Markets become a sponsor of German football clubs Bayer Leverkusen, Hertha Berlin, FC Augsburg, Arminia Bielefeld, Greuther Furth and VfL Bochum. IC Markets will be granted LED perimeter advertising assets at each club, as well as logo and IP rights.

The agreement is somewhat similar in structure to the agreement signed by IC Markets rival eToro, with eight Serie A clubs in Italy. eToro is also a sponsor of Bundesliga club RB Leipzig.

Hendrik Schiphorst, chief executive of Sportfive Germany, was quoted as saying:

“The eye-catching TV presence at the six Bundesliga clubs will contribute a great deal to increase the awareness for IC Markets in Germany as a core market.”

IC Markets is also involved in esports sponsorship, signing a deal earlier this year with OG Esports.