Multi-asset investment platform eToro is now an official partner of RB Leipzig, with the two parties agreeing to an initial partnership running until 2023, with the option to extend.

The aim of the partnership is to create regular digital touchpoints between the RB Leipzig community in Germany, with ‘trade and investment’ as eToro’s two key assets. The focus will be on raising awareness and sharing knowledge on investment opportunities in various financial markets, as well as providing responsible advice on this multi-faceted topic.

The eToro brand will be visible during home games at the Red Bull Arena, and will be integrated into a regular statistical format on the club’s digital platforms. eToro will also launch a unique and authentic content piece on the topic of ‘Market trading,’ which will seek to inform fans and the RB Leipzig community about various topics in order to make the world of trading easier to understand with the help of tutorials.

Oliver Mintzlaff, CEO of RB Leipzig, said:

“In eToro, we have been able to secure a partner that is a top brand in the field of online investment and that offers an exciting global network. These traits are a perfect fit to two key areas of development at RB Leipzig, namely digitalisation and internationalisation. eToro are also very experienced in the world of sports sponsorship, meaning that we will now be able to implement several joint projects in order to inform our fans about these topics.”

Doron Rozenberg, Head of marketing in the DACH region at eToro, commented:

“At eToro, we believe that sponsorship as an integral part of sports can be an element to connect with the different stakeholders within a football community. Given that over the last year, more people than ever before are interested in learning about the stock market, having a solid financial understanding is more important than ever before.

One of the largest sponsors of football clubs in Europe, eToro is already a partner in Germany of Bundesliga clubs. FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt, as well as second-division side Hamburger SV. The new agreement expands the company’s multi-club strategy, enabling it to develop the community behind the club.

eToro has an expansive global partnership portfolio that includes several football clubs across Europe, as well as other sports, such as rugby in Australia. As one of the largest sponsors in Europe, eToro says it will continue to expand its investments in a range of sporting communities around the world.