FNG Exclusive… FNG has learned that longtime CFDs industry executive Lex Webster is launching a new UK-focused financial startup, called Beat Money.

Lex Webster served as CEO of Retail FX and CFDs brokerage group Exinity, operator of the FXTM online trading brand, from 2021-2024. He has also previously worked at Gain Capital (FOREX.com and City Index), LMAX, Charles Schwab and E*Trade.

Co-founders of Beat Money include Lex’s former colleagues Alison Cashmore (ex Exinity CCO), and Ben Mosalski (ex Head of Marketing at Exinity). Alison is acting as Chief Product Officer of Beat Money, and Ben as Chief Growth Officer.

Aiming to go live in early 2027, Beat Money is taking aim at helping retail investors make better use of the billions of dollars in cash “sitting around”.

Lex posted the following note on LinkedIn describing Beat Money.

I’m excited to introduce Beat Money and myself as co-founder. Beat exists to solve the problem of confidence in investing by bring high‑quality financial guidance to the mass consumer market — something millions of people have never truly had access to.

Over the last 25 years I’ve seen the same pattern repeat, we all need to build wealth for our futures, but the system is too complex, too expensive, and too lonely to navigate without support.

Today, around 15 million people in the UK are sitting on £610bn in cash. Not because they don’t want to invest — but because they don’t feel confident enough to start.

We’re building a confidence‑first model of investing: simple products, human guidance, and technology that does the heavy lifting so people can finally feel in control of their financial future.

We have been building in the background for a while now and I’m proud of what our team has already achieved — and excited for what comes next.