Online broker etoro and Leeds United Football Club today announced a new multi-year partnership that will see etoro become the Official Trading Partner of Leeds United and Leeds United Women for the 2026/27 season and beyond.

As part of the collaboration, etoro will have a prominent presence at Elland Road on men’s and women’s first-team matchdays, including branding on pitch-side LED boards, stadium screens and interview backdrops. The two organisations will also work together on digital content and fan activations throughout the partnership.

Through its partnership with Leeds United and Leeds United Women, etoro hopes to use football’s reach to make investing more visible and relatable, and help more women feel confident getting started.

Stephanie Wilks-Wiffen, Director of Marketing at etoro, said:

“Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams. Football brings people together through a sense of community, which is central to etoro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”

Phil Hardman, Partnership Director at Leeds United Football Club, said:

“We are excited to welcome etoro to the Leeds United family, as our Official Trading Partner, and especially looking forward to involving Leeds United Women in the new partnership. It will be great to see their branding around Elland Road on matchdays this season as we work and collaborate with the team at etoro on supporter activations and engaging content”.

The agreement adds Leeds United to etoro’s extensive sports sponsorship portfolio, which includes Nottingham Forest and Crystal Palace across both clubs’ men’s and women’s teams, four leading Ligue 1 clubs and Premiership Men’s and Women’s Rugby.