Online broker eToro today announced a series of new partnerships in France, becoming the Official Trading Partner of the men’s Ligue 1 teams of AS Monaco, LOSC Lille, Olympique Marseille and Olympique Lyonnais starting this 2025/26 season.

These multi-year sponsorships with four of Ligue 1’s most distinguished clubs strengthen eToro’s position as a leading sponsor of sports teams across Europe and reaffirm its commitment to make investing more accessible to everyone.

“At eToro, we’ve built a global investing community where users connect to share, learn and grow together – much like how football brings people together around a shared passion,” said Valerie Kalifa, Director of Marketing for France at eToro. “Teaming up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon – will help us enhance the sense of community and engagement central to both football and investing, offering French football fans more opportunities for financial education and growth.”

These partnerships ensure eToro a robust presence on matchdays, with branding on pitch-side LED boards and media backdrops, as well as extensive visibility across club-owned digital platforms. eToro will also be collaborating with the clubs on various activations throughout the season, including educational sessions and match-day events. eToro’s logo will be displayed on the sleeve of LOSC Lille’s jerseys.

Thiago Scuro, AS Monaco CEO, said:

“We are delighted to be working with eToro again, a brand with which we share a taste for innovation and boldness. Our previous collaboration was extremely positive for both organisations, which is why we are confident that this new chapter we are about to embark on together will once again be a fruitful one. This partnership also demonstrates AS Monaco’s growing appeal to brands seeking to increase their visibility through sport.”

Olivier Létang, President at LOSC Lille, added:

“We are delighted to welcome eToro as one of our Premium Partners. Beyond visibility, this is a meaningful collaboration: eToro is an innovative, international company that shares our values of performance, transparency, and proximity to its community.”

Alessandro Antonello, CEO of Olympique de Marseille, said:

“We are delighted to welcome eToro as an Official Trading Partner of Olympique de Marseille. This partnership unites two brands driven by innovation and community spirit. Together, we aim to offer our supporters new experiences that connect their passion for football with opportunities to learn more about the world of investing.”