Online broker etoro today unveiled a new mobile app at its ‘Intelligence in Motion’ event in London.

The company shared updates including agentic trading and sub-accounts, a new desktop platform for active traders, a growing app store, and new tools for crypto self-custody.

At the center of the new app is Tori, etoro’s proactive AI agent, working alongside the collective knowledge of etoro’s community of millions. Together, they give investors human insight, supercharged by AI.

“Our AI is built on the real decisions and track records of millions of investors. An intelligence that’s hard to replicate,” said Yoni Assia, Co-founder and CEO of etoro. “By bringing AI and our community together, we’re helping people invest with greater knowledge and confidence. For nearly two decades we’ve worked to give everyone a seat at the table, this is the next step.”

At the London showcase, the etoro team revealed:

• A new AI-first app: A completely rebuilt mobile app, designed to feel faster and more personal. It brings clearer portfolio views, richer asset pages, advanced charts, and more ways to tailor the experience to how you invest.
• Proactive insights with Tori: Tori doesn’t wait to be asked. It surfaces portfolio insights, market signals, and the reasons behind a price move, right when they matter.
• Tori, wherever you are: Investors can get Tori’s insights via WhatsApp and Apple Watch. So they can check their portfolio and respond to market developments without opening the app at all.
• A sub-account for every goal: New sub-accounts let investors separate what they’re investing for: a child’s future, a house deposit, a long-term retirement fund, and manage each side by side.
• Sharper data, built around you: Redesigned asset pages bring professional-grade charts and analytics to every investor, letting them customize exactly what data they see first.
• etoro edge: A new desktop app for active traders, with professional-gradecharting, and analytics built for heavy trading.
• Agent-powered portfolios: Investors can build or copy AI agents that trade around the clock on their behalf, each running inside their own sub-account. Tori keeps every agent organized in one place and investors stay in control throughout.
• The etoro App Store is growing: Investors can browse and add to a growing range of trading and analytics applications, built by partners, developers, quants, and everyday users. etoro’s Builders’ Portal provides structured access to APIs and other development resources.
• Instant self-custody wallets: Investors who want direct ownership of their crypto can set up a secure digital wallet in seconds, right from Tori. No separate app, no complicated setup. It gives them direct control of their assets and access to decentralized finance (DeFi), powered by Zengo, the self-custody technology now part of etoro.

The launch comes with a refreshed etoro brand: a new logo, a new look, and a new tagline, “Know better.” It reflects etoro’s focus on helping people make clearer, better-informed financial decisions.

“Agentic trading is accelerating, and our App Store is growing fast. The world of finance never stops changing, and for nearly two decades we’ve harnessed each shift early, from social investing to crypto, and now AI. And each time, we’ve put that technology to work levelling the playing field faster for everyday investors,” concluded Yoni Assia.