AvaTrade, a global online trading broker, today announced the launch of its new proprietary trading platform.

The platform brings AI-powered analysis to provide traders with an intuitive, flexible and feature-rich trading experience across mobile and desktop.

The platform combines a user-friendly interface for new traders with advanced functionality for more experienced traders. The platform enables clients to trade across a range of asset classes, including forex, shares, commodities and indices within a single environment.

Daire Ferguson, CEO of AvaTrade, said:

“Over 20 years and billions of trades, we have watched millions of traders work; how they spot an opportunity and take a win, and how they manage risk and limit their losses when a position moves against them. Very few businesses get to see trading at that scale, and it has taught us a great deal about how people actually trade.”

He added:

“This platform is built around that understanding. The AI-powered analysis gives traders a clearer read on both the fundamentals and the technicals, and the platform itself is theirs to shape around the way they trade. We built it in-house because that is the only way to get this level of detail right. Every decision came back to one idea: built by AvaTrade, designed for you.”

Built for traders who want sharper analysis and more control over their setup, the platform’s standout features include:

• AI-powered analysis and charting: AI-powered fundamental and technical analysis surfaces trading signals and market insight, supported by a wide range of advanced technical analysis tools. Advanced charting adds an extensive set of technical indicators, chart styles and analytical tools for a clearer read on the market
• A workspace built around you: drag and drop widgets, remove elements you don’t need, and rearrange windows and tabs to match how you trade. Charts, windows and watchlists resize freely, so the layout is yours to shape
• Market monitoring in one place: alerts, news, heatmaps and watchlists keep every market move in view. Price alerts can be created, edited and managed from a dedicated window and also appear within each instrument, so nothing is missed
• A clearer view of your positions: open positions and pending orders sit together on the main trading screen, and key metrics such as balance, equity and margin level are explained in plain terms, helping traders understand their account at a glance
• Seamless across devices: start on the web and continue on mobile without losing your flow
• Built for every trader: straightforward for beginners, with deeper tools that open up as confidence grows.

Ferguson concluded:

“This marks a real step forward, and it is one we will keep building on. Because we develop the platform ourselves, we can keep refining it around how people actually trade and add what our clients ask for next. They will feel the difference, and they will keep feeling it as the platform grows.”