Fidelity Investments today announced the launch of Saifr, a regulatory technology (RegTech) business that offers tools that facilitate the creation, review, and approval of public communications to mitigate brand, reputational, and regulatory risk.

Utilizing a set of proprietary Natural Language Processing (NLP) models trained on tens of millions of compliance-reviewed data records, Saifr offers two solutions, SaifrReview and SaifrScan, which foster greater collaboration between marketing and compliance teams to create compliant communications, faster. Saifr’s products offer a human-machine dynamic, enabling computers to do the monotonous tasks of compliance review, allowing marketers and compliance teams to focus on the creative and complex details of compliance review.

“Ensuring that marketing materials are compliant with various regulatory rules requires multiple touchpoints inside and outside an organization, including content creation, compliance feedback, revisions, e-mail, and workflow hand-offs. As a result, the process can be inefficient and create the opportunity for friction and risk,” said Vall Herard, Managing Director of Saifr, Fidelity Labs.

“Saifr’s AI solutions create a human-machine partnership that streamlines the compliance process from content creation through the regulatory filing process. By minimizing friction throughout this process, Saifr frees up time for content creators, marketers, copy editors, legal, and compliance specialists to focus on the value-added details.”

Saifr’s products are powered by multiple models that capture the subtleties of language to uncover potential risks, flagging non-compliant language and images in both written content and videos before the first round of review by compliance professionals. Saifr’s AI engine learns continuously through user-in-the-loop interaction, private and third-party public data, and regulatory updates.