Danish regulator orders Pluto.markets to ensure best execution of trades for its clients
Denmark’s Financial Supervisory Authority (FSA) today reported the results of its inspection of brokerage firm Pluto.markets A/S.
The inspection was conducted in May 2026 and covered the company’s business model, organization, capital, order execution, risk management, compliance and conflicts of interest.
The company’s business model is based on an investment platform where it is possible for private customers to trade in various securities, etc. This applies to trading in shares, ETFs and crypto assets. The company cooperates with partners outside the EU that execute the trading orders.
When executing trading orders, the company must do what is necessary to achieve the best possible result for the company’s customers in terms of price, costs, speed and likelihood of execution under the circumstances (“best execution”).
The regulator concluded that the company’s internal controls for best execution do not sufficiently control the individual trades. Instead, the company primarily checks average trading prices across overall product types.
This means that the controls do not sufficiently ensure that individual trades or specific products meet best execution. This poses a risk that a customer will receive worse prices, higher costs or less favorable trading conditions.
The Danish FSA therefore ordered the company to take all sufficient measures to ensure best execution when executing trades.
