Social platform for investors and traders Stocktwits today announced the launch of equities trading on the platform.

This new capability will expand the company’s existing suite of trade execution capabilities creating a complete user journey, from awareness to execution, allowing users to purchase stocks directly within the Stocktwits platform through its wholly owned subsidiary and SEC registered Broker-Dealer, ST Invest, LLC.

“The Stocktwits community has been avidly following the equities market since our inception in 2008. With the addition of equities trading to our existing crypto trading product, the Stocktwits platform continues towards bringing a full suite of execution capabilities,” said Rishi Khanna, CEO of Stocktwits. “We’re excited to give our users a complete experience within the platform where they’ve formed their investing identity.”

While the Stocktwits platform has historically focused on hosting conversations surrounding stocks, the expansion to include equities trading capabilities is now poised to meet increased investor interest in the markets. Individual investors who were introduced to investing during the bull market are now able to actively trade and build their investing identity directly within the platform. With execution, quality data and stronger context surrounding stocks and coins, Stocktwits is able to deliver more value to users.

Stocktwits has more than 6 million registered users and reaches over 5 million users on the platform monthly. In the coming months, the company aims to build new tools and data, expand execution functions to even more asset classes, and continue fostering a strong community.