Visa Inc (NYSE:V) today announced the launch of Visa & Main, a new platform designed to give small business owners across the United States better access to the resources they need to succeed.

Built in direct response to the most pressing challenges entrepreneurs face—access to capital, reaching customers and adopting modern business tools—the platform brings together capabilities across Visa’s network to help small businesses succeed.

“Small businesses are the heartbeat of local communities and represent nearly half of our country’s economic activity,” said Kim Lawrence, Regional President of North America, Visa. “With Visa & Main, we’re connecting Visa’s products and in-house knowledge with the expertise of our clients and partners to provide small businesses with flexible financing opportunities and customer acquisition and technology support. It’s a platform built to meet small business owners where they are—in our local neighborhoods and at community events across the country.”

Three Ways Visa & Main Supports Small Businesses

1. Business Capital: $100 million to Expand Access to Flexible Financing

Access to capital remains one of the biggest barriers for small business growth, with 43 percent reporting financing challenges, according to the Federal Reserve’s Small Business Credit Survey. To help address this gap, Visa is launching a $100 million working capital facility with Lendistry, a leading community-focused lender that expands access to financing for small businesses.

2. Business Connect: Helping Entrepreneurs Reach More Customers

For many small businesses, visibility is a major challenge both day to day and during major sporting and cultural events, such as the FIFA World Cup 2026. As the Official Payment Technology Partner of FIFA, Visa brings together resources from across its global network and its one-of-a-kind sponsorship portfolio to help local businesses get discovered, especially during noteworthy high-traffic moments.

Through marketing support and practical resources such as signage, digital guides and workshops, Visa & Main gives entrepreneurs the opportunity to capture more customers when there are big events in town, as well as every day.

This week in San Francisco, Visa and Square launched “Square Stops Here,” a hop-on hop-off bus tour designed to support and spotlight San Francisco’s local businesses during one of the city’s biggest weekends of the year. The activation is a part of Visa’s broader commitment to championing small businesses during key moments of increased business. Visa will introduce additional offerings to help small businesses prepare for, participate in and benefit from the increased attention and foot traffic in host cities for the FIFA World Cup 2026™.

3. Business Essentials: Tools and Training to Help Businesses Grow

Digital transformation remains uneven across U.S. businesses. According to the U.S. Census Bureau’s Annual Business Survey, large businesses adopt advanced technologies, such as cloud-based systems and specialized equipment, at far higher rates than smaller operations.

Visa & Main helps close this gap by making essential tools easier to access and providing training to properly leverage them—such as:

• Digital payment acceptance tools, including tapping into Visa’s Acceptance Network
• Expense management and money-movement capabilities through Visa partners
• Risk and fraud-mitigation solutions, including tools that help businesses manage disputes more efficiently
• Digital enablement and financial education support, including AI-powered advisory tools
• Everyday savings programs and offers through Visa’s small business network.