Visa signs Lamine Yamal as Global Ambassador for FIFA World Cup 26
With exactly one year to go until the FIFA World Cup 26 kicks off across Canada, Mexico and the United States, Visa (NYSE:V) today announced that Lamine Yamal, one of the game’s brightest rising stars, will serve as a global ambassador for the tournament.
To celebrate the milestone and build momentum toward the largest FIFA World Cup in history, Visa will unlock exclusive fan experiences for cardholders, including meet-and-greet opportunities with Lamine Yamal in Barcelona and signed merchandise leading into FIFA World Cup 26.
“As we look ahead to FIFA World Cup 26™, we’re aligning with like-minded athletes and brands who share our vision for using football to uplift and unite,” said Andrea Fairchild, SVP, Global Sponsorship Strategy, Visa. “In Lamine’s case, it’s about honoring the sport’s legacy and giving back to the fans who power it.”
Yamal is captivating the football world with record-setting performances, and his skill, speed and vision on the field have made him a breakout global star — and a symbol of where the game is heading.
As its global ambassador, Lamine Yamal stated:
“Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”