Railsbank changes its name to Railsr
Today Railsbank changed its name to Railsr as it sets its sights on owning the financial layer of the Internet.
The renaming to Railsr is effective immediately and is applicable across all of the Group’s global operations and offices.
Nigel Verdon, co-founder and CEO of Railsr, explained:
“In our fast-moving world of amazing customer experiences, the finance industry has failed to evolve. We’re ‘experience natives’ thinking differently to deliver positive disruption.
As the world’s leading embedded finance experiences platform, running on Railsr helps brands put customers at the heart of their business by leveraging finance as a core engagement tool that drives revenue and deepens relationships. We’ve changed our name to Railsr, and we’re making finance a phenomenal experience.
The world has reached an inflection point. A time of radical digital transformation. Running on Railsr helps our customers drive relationships, revenue, rewards and relevance with their customers. We’re here for every step of their embedded finance experience journey from prototyping through to launching and, ultimately, scaling globally.”
Railsr has built a platform based on an integrated financial product set that enables any brand to make finance a phenomenal experience within their existing customer journey.
Railsr has already announced several strategic moves to support growth and build expertise in the retail and sports industry. This includes the appointment of former England rugby captain and current leadership mentor at England rugby union, Will Carling OBE, and former Formula 1 Board Advisor, Jon Hall.
Railsr believes it is now superbly positioned to set the pace of the embedded finance space and deliver the experiences that consumers will enjoy over the coming years.