State Street Global Advisors (SSGA), the asset management arm of State Street Corporation (NYSE:STT), today announced that it has made an equity investment in Ethic Inc, a technology-driven asset management platform that powers personalized, values-aligned, and tax-smart investing for financial intermediaries.

SSGA and Ethic also announced a strategic partnership to deliver customized investment solutions at scale to SSGA’s institutional and financial intermediary clients.

Key elements of the partnership include:

• Innovative investment solutions – the creation and management of customized separately managed accounts (SMAs), model portfolios, and unified managed accounts (UMAs) powered by SSGA and Ethic.
• Technology-driven experience – an engaging advisor and client experience, spanning unique proposal generation, portfolio transition plans, and reporting.
• Customization with scale – a scalable platform that empowers intermediaries to create highly customized portfolios that seek to align with clients’ individual preferences, goals, and values.

“This new partnership underscores our broader commitment to meeting the growing demand for customized portfolios,” said Yie-Hsin Hung, chief executive officer of State Street Global Advisors. “Ethic has seen incredible growth in a short period thanks to industry-leading technology and deep expertise that help advisors deliver portfolios that reflect what matters most to clients. Ethic’s platform has become a standard-bearer for customization, and we’re excited to help them reach new audiences.”

The shift toward personalization is reshaping the financial services industry, with investors increasingly expecting portfolios tailored to their individual values, risk tolerance, and tax situation.

“We see our role as empowering intermediaries to help their clients invest in the future that they want to see,” said Doug Scott, chief executive officer and co-founder at Ethic. “With this new funding round and strategic partnership, we’re excited to be accelerating the adoption of personalized, values-aligned, and tax-smart investing.”

Today’s announcement reflects SSGA leading Ethic’s $64 million Series D funding round and further builds on its commitment to creating original solutions and better outcomes for its clients and the world’s investors, including through its recently launched investor campaign, “Getting There Starts Here.”