E*TRADE from Morgan Stanley today announced the rollout of spot trading in digital assets, giving eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on E*TRADE’s award-winning platform in partnership with zerohash, a digital asset infrastructure provider.

The launch comes on the heels of several platform enhancements for investors at every stage of their financial journey, from those just starting out, to active traders, to those saving for the long-term.

What’s new on E*TRADE:

• Crypto spot trading rollout. Eligible clients can now buy, sell, and hold Bitcoin, Ethereum, and Solana in a linked zerohash account at a competitive price of 50 bps and the ability to view their digital assets alongside their traditional investments. Transfer functionality is expected to launch later this year.
• New Guided Retirement Planning experience. With customizable allocations, savings and spending assumptions, and built-in estimators powered by Morgan Stanley’s Goals Planning System, the robust experience puts investors firmly in the driver’s seat as they plan for what’s next.
• Fractional share trading. Clients can trade fractional shares on E*TRADE available across all E*TRADE platforms.
• Updated IPO Center. A modernized and streamlined IPO experience, with additional IPO education to help clients evaluate new offerings.
• Power E*TRADE Pro enhancements. A series of updates for active traders on E*TRADE’s desktop platform.

“It’s an exciting time for E*TRADE clients with all we are delivering to enhance our product offering and turbocharge the client experience. With the rollout of crypto trading on E*TRADE we’re advancing our digital assets strategy and bringing new capabilities to clients in an integrated way,” said Chad Turner, Head of Morgan Stanley Wealth Management Platforms. “E*TRADE has a long tradition of delivering powerful tools and innovative investment offerings that put clients in control of their financial lives.”

“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” said Matt Jones, Head of E*TRADE from Morgan Stanley. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are – with the confidence and trust that comes from being part of Morgan Stanley.”