Retail FX and CFDs broker APC Prime has announced the appointment of Shadi Salloum as Global Chief Executive Officer (CEO).

In his role as Global CEO, Shadi Salloum will lead APC Prime’s international growth strategy, building on the broker’s established position in the MENA region as it expands its presence across global markets.

Shadi Salloum replaces APC Prime founder Ouais Wajhani in the CEO role.

Shadi Salloum brings extensive leadership experience in the online trading industry and a proven track record of driving growth across the region. Before joining APC Prime, he held leadership roles at Alpari UK, Axi, Equiti, Exness and most recently XS.com, where he was Regional Director MENA for the past three years.

Headquartered in Dubai, APC Prime operates with regulatory licenses in Australia through the Australian Securities and Investments Commission (ASIC) and in the UAE through the Capital Market Authority (CMA). This regulatory footprint provides a strong foundation for the company’s next stage of international growth.

Shadi Salloum, Global CEO of APC Prime, said,

“I am excited to join APC Prime at such an important moment in the broker’s journey. The business has built a strong foundation and established significant momentum in the MENA region, and we now have an exciting opportunity to take that success to the global stage.

“Our ambition is clear: to build on APC Prime’s regional strength and accelerate its evolution into a truly global broker. We will focus on expanding into new markets, strengthening our capabilities and creating long-term value for our clients and partners around the world.

“This is the beginning of a new chapter for APC Prime, and I am looking forward to leading the team through this next phase of growth.”

About APC Prime

APC Prime is a fast-growing multi-regulated financial services provider headquartered in Dubai, United Arab Emirates, with an established presence across the MENA region and ambitions for global expansion.

The multi-asset broker operates under regulatory licenses in Australia and the United Arab Emirates and provides its clients with access to trade a wide range of financial products.