Western Union today announced the appointment of Pedro Alegría as Vice President and General Manager for Mexico and Central America.

From this position, he will lead the company’s business and operation strategy in the region, with a focus on digital innovation, sustainable growth and a customer-centric value proposition.

Alegría has more than 20 years of experience in financial services, digital payments and innovation, with experience in both Mexico and the United States. Throughout his career he held leadership positions in companies such as American Express, Santa Barbara Bank & Trust, Banco Azteca and Banco Dondé, leading transformation, business growth and product development initiatives in highly competitive markets.

Prior to joining Western Union, he served as General Manager of Broxel USA, where he was in charge of the execution of the business strategy for the U.S. market. He led the development and launch of digital financial products in Mexico and the United States, including payment solutions, remittances, e-wallets, accounts, cards and cross-border platforms. His work has been recognized for its impact on financial inclusion, innovation in international transfers, and the creation of omnichannel proposals focused on underserved communities.

“I assume this new role with the commitment to strengthen the customer experience, through digital evolution, the expansion of our omnichannel; and the development of new products and services that accompany people’s financial needs,” said Pedro Alegría, Vice President and General Manager for Mexico and Central America.

Pedro Alegría has a degree in Business Administration, a Master’s Degree in Innovation for Business Development from Tecnológico de Monterrey and a Diploma in Financial Technologies (Fintech, Crypto, Blockchain and AML) from UNAM. He has a strong background in leadership, digital payments, regulation, and technology transformation.