The Western Union Company (NYSE:WU), a global leader in cross-border, cross-currency money movement and payments, today announced the appointment of Gabriella Fitzgerald as President, Americas Region.

Ms Fitzgerald will lead Western Union’s business in the region, driving the company’s market development and growth across all products, channels and customer segments. She will join the Executive Team and will report directly to Western Union CEO Hikmet Ersek.

Ms Fitzgerald joins Western Union as it strengthens its focus on increasing penetration of the global cross-border consumer payments market, expanding on an open platform strategy to serve multiple customer segments and use cases, and increasing its total addressable market by offering additional services to its unique global customer base through a Western Union-branded ecosystem strategy.

Ms Fitzgerald brings a proven track record of strengthening her organization’s market position and accelerating growth by identifying new payments services to address evolving customer preferences. After two decades at American Express, she served most recently as Executive Vice President and General Manager of Global Commercial Services, leading the U.S. Corporate and B2B Payments business for the largest global enterprise customers.

“I am delighted to join Western Union in its mission to connect people and businesses to the global economy,” Fitzgerald said. “Coming onboard such an iconic brand at a time when the company is expanding its business across the payments sector to serve multiple segments is an exciting prospect, and I look forward to being part of the team driving this growth forward.”