KX, maker of database and real-time analytics engine kdb+, announces the appointment of John Hoffman as Chief Revenue Officer (CRO).

Joining from Google, where he was Head of Sales for Data and Analytics, Mr Hoffman brings over 20 years of experience in the enterprise software industry, including leadership roles in both start-up organizations and multi-billion-dollar corporations.

Reporting directly to KX CEO Ashok Reddy, John Hoffman will assume global responsibility for KX sales, focusing on developing the go-to-market strategy for all KX products and the further expansion of the kdb+ time series database and real-time analytics engine into industries beyond financial services. A key area of focus will be strengthening the sales partnerships with hyper-scale cloud vendors and enterprise data management platforms, which promise to deliver transformative growth for the company.

Mr Hoffman joined Google through the acquisition of Looker, a leading data and analytics platform. There, as Head of Sales, he implemented new enterprise sales, technical sales, and account forecasting processes that helped grow enterprise sales teams across Eastern and Central U.S. markets, Canada and within strategic industries.

Prior to that, he held senior sales leadership roles at companies including Provenir, Clarity Services and Thomson Reuters.

John Hoffman commented:

“I am truly excited to join a data and analytics market leader like KX, and the opportunity to further build and scale a world-class sales organization like their own is my dream. Driving critical business insights is at the forefront of every organization, and KX helps bring the benefits of these insights to bear every day for the largest financial services, healthcare, manufacturing and energy companies. Needless to say, I can’t wait to dive in.”