FNG Exclusive… FNG has learned that newly launched Dubai based CFDs broker Base Markets has added experienced industry executive Maria Shenouda, as Head of Sales.

Maria Shenouda joins Base Markets after recently leaving her position as Sales Director at MENA focused broker Daman Markets. Prior to Daman Markets, Maria spent six years at StoneX (NASDAQ:SNEX), operator of the Forex.com and City Index online trading brands, serving as a Senior High-Net-Worth Client Relationship Manager out of Dubai, as well as Associate Director Global Business – Relationship Management. She has also previously worked as a Relationship Manager for Swissquote.

Base Markets was launched earlier this year by former Pepperstone Head of Middle East Alex Kolpokchi. Formally domiciled in Mauritius, Base Markets seems to be initially targeting MENA region and Arabic speaking clients. The company also recently recruited another Peppertone MENA alum, Nazim Moussaoui, as Head of Premium Clients and Partnerships.

Maria posted the following message on LinkedIn about her new role at Base Markets.

I’m excited to share that I’ve joined Base Markets as Head of Sales.

After 18+ years in financial sales across the GCC and MENA, I’ve seen how brokerage is done at scale. What drew me to Base is why it was built.

Base didn’t start with a marketing concept. It started with a simple observation: too much of the industry had moved away from the things that matter. Brokers looked different on the surface but offered much the same underneath, while pricing became less transparent, support less personal and client relationships increasingly short-term.

Base was created to bring those fundamentals back to the centre of the relationship: experienced people, proper infrastructure, reliable payments, strong controls and the discipline to deliver consistently. Not reinventing trading, just offering clients a more credible alternative.

Base was built by people with backgrounds at top-tier brokers including IG and Pepperstone, who know what it takes to run a broker properly because they’ve done it at the highest level.

My focus is building a sales team that leads with expertise, transparency and long-term relationships for HNWIs, family offices, IB’s and corporates across the GCC and wider MENA.

Thank you Alexander Kolpokchi for the trust and the warm welcome. I’m excited for what we’ll build together.

If you’re a trader, family office or an introducing broker looking for a more credible brokerage partner, let’s connect.