Leading UAE based online broker Equiti Group has announced that it has hired Erica (Jing) Li, as the company’s new Head of Acquisition.

Erica Li joins Equiti in its London office, after spending the past three years at UK online broker AJ Bell, serving as Head of Customer Acquisition. She previously worked at OANDA (2015-2021) as Head of Global Digital Acquisition. Erica has also served in senior marketing roles at student affinity network UNiDAYS, and languages schools operator Kaplan.

Riccardo Camon, Global Head of Marketing at Equiti Group, said,

“We are delighted to welcome Erica Li to Equiti.

“Li’s strong expertise in data-driven acquisition and global performance marketing will be a valuable addition to our team as we continue to strengthen our customer acquisition strategies and drive sustainable growth across our international markets.”