London Stock Exchange Group (LSEG) today announced a strategic investment and long-term partnership with Floww, a platform that connects investors with private companies.

The partnership enables LSEG to support private companies with the capital they need to grow and positions the Exchange to drive innovation in trading and post trade activities.

Together with Floww, LSEG will build a global network of private companies and investors who will have digital and scalable solutions at their disposal including to support private primary capital raising and liquidity. It is the latest move by LSEG as part of its strategy to modernise the capital markets and further build its presence in the private markets.

Floww’s growing digital platform already features 7,000 company profiles and 70 venture capital firms, enabling ambitious companies to access capital while providing greater opportunities for investors. The platform provides a standardised and trusted source of data, allowing investors to monitor and track their investments as well as identify new ones.

LSEG will work with Floww to help launch their private primary capital raising facility, while exploring liquidity and secondary market options, including through the use of new technologies.

Murray Roos, Group Head, Capital Markets, LSEG said:

“We are excited to partner with Floww and its growing network of private companies. We are continuing to support the digitisation of the capital markets and the next stage of this is connecting investors with the potential unicorns of tomorrow. Through Floww, investors can view their private portfolios in real time and identify new opportunities.”

Martijn De Wever, Floww CEO added:

“Floww is honoured to partner with London Stock Exchange Group – the private asset market is growing rapidly to over £5tn but traditional infrastructure fails to keep up. Together with LSEG we are connecting the private market with transactions and data. Our platform provides global access to capital for entrepreneurs and greater opportunities for investors based on merit and accurate data.”

As Floww grows, LSEG will be able to leverage its experience as a multi-asset class provider, market leading data and analytics provider with expertise in financial markets infrastructure, while adding value through trading, livestreaming and data solutions. The investment will support Floww with the implementation of its product roadmap and the creation of additional complementary services, including the connection of Floww’s platform with LSEG Issuer Services.