Online investment platform Webull (NASDAQ:BULL) today announced the launch of cryptocurrency hourly contract trading for U.S. retail investors through its partnership with Kalshi, a CFTC-regulated prediction market exchange.

Users are now able to capitalize on Bitcoin and Ethereum cryptocurrency markets in a straightforward over/under prediction style.

This expansion builds on Webull’s partnership with Kalshi and allows users of all experience levels to engage in low-cost alternative trading styles from a single platform. Access to these markets also enables users to take positions based on their predictions while limiting risk. More experienced traders can apply their skills and capital to capture an edge across a wide range of popular markets.

“Prediction markets are about transparency and accessibility. They offer a dynamic way for users to participate in fast-paced trading,” said Anthony Denier, Group President and U.S. CEO of Webull. “Expanding access to cryptocurrency through prediction markets lowers the barriers of entry to financial markets while delivering precision tools for all experience levels. As one of the first full-service broker-dealers to adopt Kalshi’s prediction markets, we’re reimagining what trading looks like while staying true to our roots and values. We’re excited to continue delivering innovative features that put our customers at the forefront of the market.”

Prediction markets offer a low cost and accessible way to trade without having to worry about margin calls, complicated options risks, or hidden fees. Users can participate with minimal capital, making them an ideal environment for learning, experimenting, and building confidence without the limitations of traditional markets.

“Prediction markets have gone mainstream partly because of their simplicity,” said Tarek Mansour, Co-founder and CEO of Kalshi. “Our crypto hourly markets offer a very direct way to take a view on crypto, whether up or down. We are excited to see Webull embrace these products and offer them to their active trader base.”