Barnsley FC terminates sponsorship deal with crypto firm HEX.com
The Barnsley Football Club today issued a statement regarding its sponsorship deal with crypto firm HEX.com.
The Club has decided to terminate the deal after certain comments on social media have prompted an assessment of the partnership.
The official statement on the Barnsley Football Club says:
“Barnsley Football Club value our fans and our core beliefs above everything else.
Following recent events and a subsequent investigation, the Club has assessed its relationship with its front of shirt sponsor and has taken steps to end that relationship with immediate effect. The HEX.com logo will not appear on the team’s kits going forward.
Further comment will be issued in due course”.
The sponsorship deal was announced on August 5, 2022. Subsequently, the announcement about the deal has been removed from the Club’s website and is currently not available.
Last week, Barnsley Football Club announced that HEX.com are the Club’s new front of shirt sponsor and principal partner for the 22/23 season.
On August 9, 2022, Barnsley Football Club said it has become aware of discriminatory and abusive posts circulating on social media. “The club stand firmly against any form of abuse or discrimination and take these matters extremely seriously.”